Hello there... I'm

JordanEnglandNelson

I'm a

product designer, software orchestrator, journalism survivor, translator, and #vanlifer

I have...

  • technical chops and a background in journalism
  • deep experience with early-stage startups
  • worked on enterprise SaaS products with large design teams in the mortgage and healthcare industries

Before I got into design

Any designer of a certain age - who finished school before UX degrees were a thing - will have a unique story about how they got into design.

This is mine...

A collage representing years spent in France and Spain

Languages

2005 - 2011

Spent most of my twenties in Europe.

Taught English and went back to grad school. Twice. For free. (Thanks to European socialized education.)

Earned a graduate degree in philosophy (in French).

Attended Columbia University's Spanish-speaking journalism master's program at the University of Barcelona.

Daily Breeze newspaper pages from Jordan's reporting workA newspaper feature spread about Burning Man

Journalism

2011 - 2015

Journalism is about translating complex ideas into compelling stories with concise language.

It taught me how to empathize with readers - and later with software users.

My last beat was covering tech and aerospace for the Los Angeles Newspaper Group.

I also wrote about Burning Man, Tijuana's nightlife after drug violence scared all the Americans away, and how to plan a romantic getaway on a shoestring budget.

A goal-tracking app interface from an early software project

Engineering

2016 - 2018

After leaving journalism, I wanted to have a deeper understanding of this thing called "code".

I enrolled in a JavaScript bootcamp, built a goal tracking app for a special needs school, then worked at a SaaS product company as a frontend dev.

As a designer, engineering informs my systems thinking and helps me connect and communicate with the engineers on my team.

Some reflections

On language & code

I never identified as a technical person. I was a humanities guy - obsessed with French and Spanish. And then I realized JavaScript is just a language - a way to transmit ideas from one system to another.

Notebook-style anatomical study artwork

Design as translation

Design, too, is a language. We listen and observe people. We try to interpret their needs, goals and behaviors. We translate what they say and do into what we think they mean and want, so that our response - our product - is relevant and helpful.

Whether it's distilling a complex topic into a short newspaper story or explaining a user's problem to a development team, a good translator groks the essence of the idea and transforms it into something the other side understands.

Journalism & UX

Both disciplines involve immersing oneself in new environments, seeking out pertinent information, and synthesizing complexity into something that is easy to understand.

UX designers are obsessed with users. Journalists with readers. Both require the ability to mentality put yourself in someone else's shoes.